Seemingly in response to the bad publicity they received for a difficult digital download process when Lady Gaga's album Born This Way went on sale for 99 cents on its first day of release Monday, Amazon is now offering the collection for 99 cents again for another day promising a better customer experience. Hits Daily Double is reporting that Born This Way sold something in the range of 400,000 digital copies on Monday obliterating Coldplay's record for digital sales. Their album Viva La Vida or Death and All His Friends sold 288,000 digital copies in its first week of release. Projections for overall Born This Way sales in the first week are now in the 900,000-950,000 range. This would easily be the biggest sales week for an album since Taylor Swift sold over one million copies of Speak Now in its first week of release last fall. Any way you look at it Born This Way is a massive hit.
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